Tuesday 7 April 2009

ちふれ (Chifure) 口紅S (Lipstick S)


ちふれはシンプルでとてもリーズナブルな値段のコスメを中心にした日本のコスメ会社です。全スキンケア商品は無香料・無着色で肌刺激が無くすために成分を少なくしています。1968年から展開されていて日本中のドラッグストアにありますが、ちふれは話題になりません。もしかしたら、広告が少なかったりデザインを導入していないからほとんど気にされていません。ちふれのパッケージは確かに地味です。色も面白くないように見えます。潜在顧客さんも値段があまりにも安いので品質が良くないと思っているかもしれません。でも最近はちふれの口紅Sを使ってみてこのコスメ会社を甘く見ない方が良いと思いました。

Chifure is a Japanese cosmetics company devoted to producing simple and affordable skincare and makeup. All skincare products are free of dyes and fragrances and ingredients are kept to a minimum to prevent possible skin irritation. Although the brand has been around since 1968 and can be found in drugstores across Japan, Chifure is rarely talked about. Perhaps its lack of advertising and innovative design is why most seem to ignore the brand. Chifure's packaging is very understated. Shades are somewhat plain. And its very low prices may cause potential customers to think that its products are of poor quality. But Chifure should not be overlooked as I recently found out after trying the brand's Lipstick S.


ちふれの口紅はケースが別売りです。ブランドは4つのケースを提供しています。上の写真はメタルのシルバーケースです。個々のリップスティックはキャップが付いているのでケースは必要ないですが、キャップが外れるのが心配でしたらケースも買った方がいいと思います、口紅Sはとても発色が良いです。付けると色はパッケージに入っている色と近いですが、唇にはもっと美しいと思います。345と371にとても細かいスパ―クルが入っていますが、ツヤが少しだけでほとんどマットに見えます。345(パープル系パール)はとてもシックな、ホット和風ピンクでファッションの最先端です。758(レッド系)は驚くほどかっこいいブルーベースの赤で、どんな肌色にも合うと思います。仕事場では絶対だめだと思いますが、注目を浴びると思います。371(パープル系パール)は三つの口紅の中では一番派手じゃないかもしれません(他の色が派手だとは言いませんが)。でもとても素敵な色です。口紅Sは滑らかではじめに付けると潤いを与えますが、あとで少し乾燥して落ちます。色をもっと保つためにはリップスティックを付けた後にグロスやリップクリームを付けることをお勧めします。ちふれはあまりトレンディーなコスメブランドだと思ったことはないですが、口紅の色や発色にとても感激です。税込315円です。

Chifure's Lipstick S is sold separately from their lipstick cases and the brand offers four different cases for the lipstick. The one above is the metal case in sliver. The individual lipsticks do come with a cap so a separate case is not necessary but a good idea if you are worried that the cap may come off. Lipstick S is very pigmented. When applied, the lipstick shades look very close to how they appear in their packages but seem even more beautiful on the lips. Both 245 and 371 contain super fine sparkles but still look matte with a very slight sheen. 345 (purple pearl-base) is a very chic, hot Japanese pink, fashion-forward color. 578 (red -based) is a stunning, deep blue-red that looks great with any skin tone. It is most definitely not appropriate for work but it an amazing shade that will turn heads. 371 (purple pearl-base) is a pink-purple shade that is possibly the most subtle of the three shades (which are not very subtle) but still beautiful. Lipstick S is smooth and moisturizing on application but does tend to dry out and wear off. I highly recommend wearing a clear gloss or balm after applying the lipstick to improve its staying power. I have never thought of Chifure as a trendy cosmetics brand but I am very impressed with the pigmentation and color choices of their lipsticks. Only 315 yen including tax.

1 comment:

Christine said...

i just recently bought a 578 chifure lipstick and i agree with your opinion that it needs lip balm after applying. But its worth the price at 315 yen..I love the product

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