Chanel's Rouge Allure Laque in 75 Dragon is probably the most talked about lip color this season in all of the Japanese beauty and high fashion magazines. Released two weeks ago, the gloss is described as an orange-red but looks more like a blue-based red in both Chanel's Rouge Allure Laque campaign and in person. So highly pigmented, (and personally, the most pigmented gloss that I have ever encountered) Dragon, on the lips, looks exactly like the amazing, deep pure-red shade that it appears in the bottle. The shine in the gloss also prevents the lips from looking too severe which is a common problem women have when wearing a bold red lipstick. The other wonderful thing about the Rouge Allure Laque is that it is slick, sticky-free and feels quite light. Chanel beauty and red lipstick fans will absolutely love Dragon but anyone not interested in an ultra-bold red shade should probably look to the other 7 shades offered in the collection. The only downside of the Rouge Allure Laque is the price but given what it delivers, 4,305 yen (plus tax) is a somewhat fair price for a Chanel-brand lip color (in Japan) since it is no different from, or perhaps even better than, a high-quality lipstick.