038 Eggplant is one of three new eyeshadow shades in Addiction's 2010 Spring Collection "Pastel Rainbow." It is a classic, royal purple that is chic, modern and fashion-forward. It contains silver and red shimmer and has a lovely pearly-finish. The shimmer is very subtle and disappears within an hour or so of wear but the shadow itself is soft, well-pigmented and does not fade easily. Eggplant is great for a smokey eye and a wonderful eyeshadow to add to your makeup collection if you like purple hues. One Addiction shadow is 2,100 yen (including tax). All of the eye shadows in the Pastel Rainbow collection are limited edition colors. Addiction also offers another great purple shadow called Missa, which is part of their permanent collection.