Addiction is not for the shy and timid. While most Japanese makeup companies veer on the sheer side, Kose's new makeup brand is all about the smokey eye. I picked up two eyeshadows from their point makeup collection last weekend: Missa and Sugar Angel. Missa is one of two shades used in Addiction's smokey eye look. The other is Crow which is a very deep, sparkly blue but even though I initially intended to purchase the shade, I was so drawn to Sugar Angel that I chose the sparkly white shadow over it instead.
Addiction's eyeshadow powders have an incredibly soft and creamy-texture. In fact, their shadows are some of the softest powder-type eyeshadows that I have ever used. They also last a long time (which is why you will need a decent makeup remover). Due to their creamy texture, I recommend using a sponge tip to apply the shadows instead of a regular brush. And since they are highly pigmented and very smooth, you need very little shadow to achieve a bold eye. There are 4 eyeshadow types in the Addiction eye makeup collection: Matte (M), Pearl (P) Metallic (ME) and Sparkle (S). Missa is a matte shadow while Sugar Angel is a pearl-type shadow. All the eyeshadows contain rosa centifolia (cabbage rose) flower extract but no added fragrance.
What is interesting about Missa is that it looks far more purple on the skin than it does in the container. It is a deep plum shadow and possibly my favourite purple shade to date. Most matte purple shadows that dark are dull on the eyes but the purple color in Missa really comes through when applied. For a medium purple, just take up a tiny bit of the shadow with a sponge tip and draw it across the lid. For a smokey purple eye, simply use more shadow and smudge, smear and blend above and below the eye with your fingers.
Sugar Angel is a very pearly white with white shimmer that looks more frosty on skin than sparkly. It works wonderfully as both a base shadow or highlighter and as an eyeliner, and is the perfect shade for winter. If you are going for something artsy and different, sprinkle the shadow on your lashes right after you have applied mascara and it will look as though tiny snowflakes are caught in your eyelashes. You can also combine Missa and Sugar Angel for a beautiful, sparkly medium-plum though Sugar Angel can go with any shade.
I am very pleased with my Addiction eye makeup experience. I highly recommend both Missa and Sugar Angel, though Sugar Angel in particular because it is so versatile and great for any skin tone. Addiction is a quality makeup company that offers some of the softest and most pigmented powder-type eyeshadows I have ever tried. The only downside to brand is that they lack a great range of colors but they are going for a particular aesthetic which is deep, mysterious and bold. I think that anyone who is tired of sheer, safe-makeup will appreciate what Addiction is trying to do for beauty in Japan.