Tuesday, 13 January 2009

Bihada Ichizoku Black Rose Mask


Bihada Ichizoku is a young brand by the cosmetics company Love Labo, developed by former model and writer Yuko Shibamoto. Bihada first appeared as a mobile novel on Girlswalker in 2006 and the following year, Sheet masks in association with the novel were later sold for a limited time on the same mobile site. The sheet masks sold out in one day and over 60,000 masks were purchased. The success of Bihada Ichizoku led to an array of skincare and makeup products.

美肌一族は比較的新しい会社ラブラボのブランドで、読者モデルとライター芝本裕子が開発しました。最初は携帯小説として2006年にGirlswalkerのモバイルサイトに登場し、それから翌年に同モバイルサイトで限定シートマスクを売り出しました。初日で売り切れ、60,000枚も売れました。美肌一族の成功でラブラボは他にも色々なスキンケア商品化粧品を売り出しました。

Bihada Ichizoku uses manga characters drawn in the bishoujo 70s to early 80 style on their packaging to attract women in their 20s and 30s to their products. I admit, when I first saw their sheet masks, I felt a wave of nostalgia. I was immediately reminded of The Rose of Versailles and Macoto's artwork, as well as other anime I used to watch and manga I used to read when I was a little girl. So sucessful in their marketing, Bihada Ichizoku has also published a manga how to makeup book, included manga in their sheet mask products, and ran an anime based on their characters on TV Tokyo just last October.

美肌一族は20から30代の女性をターゲットにするため、70〜80年代のスタイルで描かれている漫画キャラクターをパッケージングに使っています。自分も、初めてシートマスクを発見した時に、ノスタルジアにふけりました。すぐにベルサイユのばらMacotoの作品、幼い頃に見たアニメや読んだ漫画を思い出しました。マーケティングの成功で美肌一族は漫画のメイクの美肌七宝典を出版し、シートマスクに漫画を入れ、10月には商品のキャラクターをベースにしたアニメをテレビ東京で放送しました。



When I was at Ainz/Tulpe a while ago, I picked up their most popular sheet mask (as well as Ainz/Tulpe's top selling mask) which is the Kurobara Kamen or "Black Rose Mask" sheet mask and I purchased their 3rd anniversary box during my New Years shopping. The packing of the Bihada Ichizoku Black Rose Mask isn't just black; the sheet mask itself is black. It contains moisturizing ingredients, such as artichoke essence, alpha arbutin (a skin whitening agent), and walteria indica, that brighten and soften the skin. All you have to do is wear the mask 5-15 minutes after cleansing your face. It stays on quite well and it's not too large. Despite my ultra sensitive skin, I didn't have an adverse reaction to the Black Rose Mask and I even think it might have reduced some of the redness from the sun and cold burn I got the day before. The mask definitely left my face soft and hydrated but essence that was left was sticky, even hours later. It was also difficult to unfold the mask before applying it to my face because it was thin and delicate, and the essence made it stick together . Still, it's a great mask and it's no wonder that so many women continue to purchase Bihada Ichizoku's products.

前にAinz/Tulpeに行った時に美肌一族で一番人気のシートマスク(それからAinz/Tulpeで一番売れているマスク)黒薔薇仮面シートマスクを手に入れ、お正月のバーゲンショッピングに行った時も3周年の記念ボックスを買いました。パッケージが黒いだけでなく、黒薔薇のシートマスクも黒です。肌にうるおいを与える材料が入っており、アーティチョーク葉エキス、α-アルブチン(オワイトニングする成分)、ワルテリアインディカ葉エキスなどを配合して、明るく、ぷるぷるにします。顔を洗った後、マスクを5−15分だけ付けます。とても敏感肌ですが、黒薔薇仮面は全く問題なかったうえに、太陽や冷風で焼けたばかりの肌の赤みが少し良くなったかもしれません。肌は柔らかくてぷるぷるしましたが、何時間たってもマスクから残ったエッセンスでベタベタしていました。薄くて繊細なので、そのベタベタしたエッセンスでマスクを広げるのが少し難しかったです。でも結構いいシートマスクだと思いますし、沢山の女性が次から美肌一族の物を買うのは不思議ではありません。

2 comments:

Eka said...

Great review! I've been wanting to try this out for quite sometime now. I'll definitely buy this when I've finally decided what to buy on jpmon. I was just wondering if its okay to use a facial cleanser, like a foam one, after using this mask. I'm not a big fan of a sticky face. hehe But maybe it would be okay since I might use this before I go to bed. I'm confused... :( But, really great review! :)

En エヌ said...

Thank you for commenting!

I would wait maybe at least an hour after removing the mask, allowing everything to sink into your skin before using a cleanser. Be sure to use a moisturizer, too, since your face may dry out from washing it twice within a short period. You're really supposed to let the essence dry rather than cleanse your face again but I cannot stand a sticky face either so I sometimes use a gentle cleanser afterwards.

If you're going to put the mask on right before you go to bed then washing your face isn't necessary. But if you have very dry skin like myself, the essence may dry out your skin during the night.

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