On the 10th of April, Lancôme released Juicy Tubes P.U.R.E. (Premium Unique Raw Elements) in Japan. Juicy Tubes P.U.R.E is an organic lip gloss made from naturally derived oils and shea butter. Though somewhat similar to the regular Lancôme Juicy Tubes, P.U.R.E. is more glossy, less sparkly and comes in an environmentally friendly carton. Shades available in Japan are 110 Authentic Lavender, 111 Vital Mandarin, 112 Fresh Mint Tea, 113 Genuine Tomato, 114 Pure Sesame and 115 Just Tofu.
110 Authentic Lavender is a mostly sheer gloss with a pale lavender-pink sheen. Sparkly pink pearls give the gloss a pretty shimmer. Because the pearls are fewer and finer than the sparkles in the regular Juicy Tubes, P.U.R.E is a much smoother and more subtle gloss. Though a little bit sticky upon application, the gloss loses its stickiness after setting into the lips. Authentic Lavender smells like a combination of ginger and Earl Grey and its natural flavor tastes a bit like Earl Grey tea. For sparkle, I would go with the regular Juicy Tubes but if you are looking for a super glossy product with a pearly shine, P.U.R.E may be the right lip gloss for you. The price and the lack of pigmentation of the Juicy Tubes may deter some from acquiring the gloss but if you are Lancôme junkie, you probably do not want to pass this product up. I really like Authentic Lavender and have been using it since I got it.