Friday, 27 February 2009

Rose of Versailles Beauty


Love Labo (Bihada Ichizoku) is not the only company using manga characters to market their products. Cosmetics company Creer Beauty has a whole line of makeup and skincare products called Berusaiyu no Bara (Rose of Versailles), based on Riyoko Ikeda's "The Rose of Versailes," quite possibly the most popular girls manga of all time. Each of their products is named after a character from the series and all of the packaging features artwork from the manga. Much like Bihada Ichizoku, Berusaiyu no Bara's most popular products are their sheet masks.

マーケティングには漫画を使うのはラブラボ(美肌一族)だけではないのです。コスメ会社クレアボーテはメークやスキンケアの商品に一番人気の少女漫画、池田理代子ベルばらをイメージした「ベルサイユのバラ」というブランドを出しています。それぞれの商品はベルばらのキャラクターの名前が付いていて、パッケージに漫画の絵を使っています。美肌一族と同じ、ベルサイユのばらの一番の人気商品はシートマスクです。


2 comments:

Eka said...

I always come across this brand and think that its Bihada Ichizoku. The characters look very similar. I'm looking forward to your reviews of mask sheets. :)

En エヌ said...

Bihada Ichizoku's characters are based on that same shojo manga style of the 70s and 80s which is probably why they look so similar. Products from the two brands are often displayed together, too and it can cause a lot of confusion, lol. And they sell really similar stuff!

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